The Institute of Food Technologists (IFT) has made Nextin Research by MarketPlace its market intelligence provider for the food science and innovation expo, IFT FIRST.
This year's expo, taking place July 12-15 in Chicago, will see Nextin bringing proprietary consumer research and forward-looking category intelligence to the Startup Pavilion.
"IFT FIRST is where ingredient innovation meets the science of food and this year we're expanding access to premium market intelligence, trend analysis and research that supports product development and innovation," said Nick Caudell, director, business strategy & analytics, Institute of Food Technologists.
Together with Nextin Research, we'll deliver differentiated value beyond traditional scientific content and a gateway to business-critical insights to enhance the IFT FIRST attendee experience.
Nextin Research analyses emerging consumer demands, macro-industry dynamics and breakthroughs in health and nutrition to determine future trends in the food, beverage, supplement, ingredients and pet markets.
The company claims it has a 92% accuracy rate in predicting market trends during a one- to three-year outlook.
For this year's show, Nextin Research has developed an insights report, in partnership with IFT, focused on the ingredient categories shaping the future of food: colours, flavours, sweeteners, protein and fibre.
The report, which will be available as a complimentary download for IFT members and IFT FIRST registrants, connects Nextin’s primary consumer research directly to the decisions industry professionals face every day.
The company said an exclusive discount code will also be available for Nextin's full suite of research, which covers the food, beverage, supplement, ingredient and pet categories.
As part of the partnership, MarketPlace, which owns Nextin Research, will provide Nextin-powered Growth Strategy Ideation sessions for IFT Startup Pavilion The Pitch! winners. The Startup Pavilion competition often indicates the future direction of the food and beverage industry.
Tracy Landau, the founder and President of MarketPlace, will serve as a judge for the competition.
“Brands, ingredient suppliers, retailers and investors are making long-cycle decisions: what to develop, what to invest in, what consumers will actually want two or three years from now,” added Nicole Hill, Vice President of Strategy and Innovation at MarketPlace.
This partnership puts that information directly in the hands of the people formulating tomorrow’s products at exactly the moment they're looking for direction.
