Latest in Marketing

Aker BioMarine to showcase algae and krill ingredients at Vitafoods India as it strengthens foothold in the region

The company is preparing for a high profile at the expanded show, as it strengthens its presence in India through the appointment of Hidayat Ali as Country Director

Find out more

California Prune Board renews Italian sports partnerships with athletes Rizzo and Curtoni

This company's collaboration with Matteo Rizzo and Elena Curtoni will be for marketing campaigns in Italy and Europe, promoting prunes as a natural, energy-boosting snack for...

 See more

Fi Europe celebrates its 30th edition in Paris

The show welcomed more than 24,000 guests and 1470 exhibitors across the global food, beverage, nutrition, food technology and pet food sectors, with human connection was central to the success of this year’s event

Plant-based ingredient supplier Nexira celebrates 130th anniversary

The family-owned company will look back on its journey to become a world leader in acacia and natural, plant-based ingredients before the Fi Europe 2025 trade show in Paris

EUFIC relaunches #SwitchToWholeGrains campaign to boost fibre intake across Europe

EUFIC is calling on Europeans to close the fibre gap with practical tools, new partnerships and a refreshed four-week challenge promoting simple swaps from refined to whole grains

Clasado relaunches website as a prebiotic knowledge hub

The redesigned platform will serve as a central resource where brands can access the depth of science, application insights and market intelligence needed to successfully integrate prebiotics into product development

Sensient Natural Ingredients rebrands as Sensient Agricultural Ingredients

The new name, effective immediately, represents the agricultural priorities of the product line and helps distinguish this business from the natural colour activities of Sensient’s food and pharmaceutical business units

Kyowa Hakko Bio Italia named European gateway with expanded EMEA role and health science focus

KHIT strengthens Kyowa Hakko Bio’s regional leadership with new science marketing capabilities to accelerate growth and collaboration across Europe, the Middle East and Africa

Gencor rebrands as Saanroo and expands its nutraceutical vision

After 25 years of leadership in the nutraceutical and pharmaceutical industries, Gencor is now Saanroo, marking a new era focused on science-backed wellness solutions

Interest ramps up for BCMPA "Pitch the Co-Packers" competition targeting start-ups and innovators

The BCMPA, the Association for Contract Manufacturing, Packing, Fulfilment and Logistics, has had a strong response to the launch of Pitch the Co-Packers, a Dragons’ Den style competition encouraging entrepreneurs to take their product to market

Latest posts in Marketing

AstaReal launches new website – driving knowledge and innovation in natural astaxanthin

The new website brings together AstaReal’s research, products and expertise in a clearer format, strengthening the company’s digital presence

PLT Health Solutions to be the official performance beverage sponsor at SupplySide Global 2025

The show will feature PLT's state-of-the-art beverage ingredient portfolio and new ingredient science, as well as a 'Just for SupplySide' concept beverage

TSI Group accelerates global growth strategy following successful IPO

After debuting on the Shanghai Stock Exchange, TSI Group is evolving from an ingredient supplier into a full-service innovation partner, showcasing its new capabilities and consumer-driven solutions at SupplySide Global in Las Vegas

Food ingredients (Fi) Europe 2025: the home of food ingredients

Join the global food and beverage ingredients community in Paris this December and be part of an unmissable milestone event

Prinova spotlights functional, trend-driven nutrition concepts at SupplySide Global

Prinova will showcase its expertise in functional nutrition and contract manufacturing at Booth 5852 at SupplySide Global on Oct 29-30 in Las Vegas, with a line-up of great-tasting, on-trend product concepts

GC Rieber VivoMega marks 60 years of omega-3 innovation and sustainability

The company will showcase its legacy in advancing omega-3 excellence and its latest algal innovation, 1060TG, at SupplySide Global in Las Vegas later this month

Balchem to show active nutrition, epigenetic health and GLP-1 solutions at SupplySide Global 2025

At booth #5264 in Las Vegas, the company will debut its “Premier Ingredients for Premier Athletes” platform and showcase branded ingredients powering performance, healthy ageing and next-gen wellness products

HTBA to showcase nature-derived performance and taste innovations at SupplySide Global in Las Vegas

Visitors can meet HTBA and see its functional health ingredients at booth #7765 on the 27-30 October

Rousselot to showcase Nextida GC collagen peptide for glucose control at SupplySide Global

At SupplySide Global 2025 in Las Vegas, Rousselot will spotlight Nextida GC, a collagen innovation shown to stimulate GLP-1 and support healthy post-meal glucose regulation, alongside its full collagen portfolio

TopHealth wins NutraIngredients-Asia Award for pharmacist-led campaign tackling health misinformation

The company won the Award for Marketing Initiative of the Year for its breakthrough campaign with pharmacist influencer collective Pharmabros, which boosted trust in supplements and engaged consumers with credible health content

AstaReal wins NutraIngredients-Asia Award for first clinical trial on children’s digital eye health

AstaReal received the Editor's Award for Infant and Child Nutrition Initiative for its pioneering study showing that astaxanthin supplementation can reduce digital eye strain in children whilst improving visual performance

Sponsor content

Bioenergy Life Science to unveil two next-gen ingredients at SupplySide Global in Las Vegas

The company will showcase its two new ingredients focused on inflammation and energy at booth #6073

BGG brings its A-Team of apple extract and astaxanthin to SupplySide Global

The concepts spotlight the extracts’ clinically backed benefits for weight management, skin health and antioxidant support, alongside versatile applications across...

Meet the finalists of the 2024 Fi Europe Innovation Awards

Fi Europe has announced the finalists of the Innovation Awards. Find out which companies and organisations made the cut thanks to their efforts to make food and drink...

Magne B6 revamps brand with new visual identity to boost mental wellness market presence

Free The Birds created a brand marque as a core focus which speaks to the key objective of supporting strength of mind

Women In Nutraceuticals launches job board for nutraceuticals industry

Women In Nutraceuticals (WIN), the non-profit spearheaded by a cohort of global nutraceutical leaders, has launched a job board to expand the organisation’s networking...

Hundreds of businesses urge staff to do Veganuary as record number sign up for Veganuary Workplace Challenge

Salesforce, Scottish FA, NHS Trusts, Civil Service & more going green for January

Novozymes and Chr. Hansen announce name of future combined company: Novonesis

Novozymes and Chr. Hansen have announced that the name of the future combined company will be Novonesis

Longevity by Nature announces product availability on VitaCost and Amazon

Longevity by Nature, a manufacturer of natural, science-based nutritional supplements that support a wide range of health benefits, announces that its products are now...

Arla Foods Ingredients showcases high-protein solutions for Middle East and Africa

Focus on high-quality whey protein ingredients at Gulfood Manufacturing

Indesso Wins Indonesia's Best Managed Companies Award for the Second Time

The natural-based aroma and ingredients manufacturer has won the prestigious Indonesia's Best Managed Companies Award by Deloitte

Gnosis enhances the customer experience and highlights future initiatives

The fermentation expert looks to put customer ease at the forefront with systematic changes

Making your message come alive with your food

Marketing probiotic foods and getting the message right