PharmaLinea has launched its resource platform for nutraceutical brand owners, IntelHub.
The online program will allow business owners access to exclusive strategic insights, which are aimed at helping businesses succeed in the market.
As well as offering detailed case studies discussing successful B2C marketing strategies with PharmaLinea's range of functional ingredients, the platform will feature overviews of various marketing trends.
In addition, it will provide analyses of product launch trends and expert insights through a range of interesting podcasts.
Director of Marketing at PharmaLinea, Matevž Ambrožič, commented: “Our mission with IntelHub is to offer brand owners useful knowledge and information they need to navigate the nutraceutical market,”
"Over the years, we’ve had the opportunity to establish connections with industry experts and brand owners across the globe and gain
valuable insights into the strategies behind their success. These insights are now curated in the form of expert insights, case studies, marketing strategies and product launch analyses in one accessible platform – IntelHub.”
With access to real-world examples, PharmaLinea hopes to provide nutraceutical brands with the knowledge they need to maintain a competitive edge in a highly saturated industry.
“By collecting actionable facts, practical examples and real case studies, we can help brand owners understand the marketing trends — allowing them the ability to better decide how to redirect their budget."
