Probi strengthen its position in the Asia-Pacific region through strong customer collaborations

Published: 24-May-2024

Probi recently launched its first China Innovation Day (CID) to strengthen relations and collaborations with its Chinese customers

The APAC region is the largest probiotic market and stands for nearly 50% of total global revenue. It is also the strongest growing market driven by China which stands for 50% of the APAC region.

Last week, Probi held the first Probi CID in Shanghai to strengthen its relations and collaborations with customers. More than 30 customers participated and presentations about the company’s China strategic focus and capabilities were presented together with product solutions, new clinical studies and pipeline products.

The day ended with a grand Signing Ceremony with Sinopharm to mark the significance of our existing partnership and to declare the company's long-term intention to work towards future success in the China market.

Probi also participated in the China International Natural Health & Nutrition Expo in Shanghai, a large-scale event in health, nutrition, and dietary supplements.

"With a highly experienced Probi team in place, supported by our distributor Yolem, our presence at NHNE contributed to growing our future customer pipeline through good discussions and show casing of our probiotic solutions."

"We also delivered a scientific presentation on how our newest mental health concept, Probi Sensia, can support cognitive, sleep and mood states," said Karen Ong, Head of Asia-Pacific at Probi.

“APAC is an interesting and important growing region and activities such as CID and NHNE will successfully help us to deliver attractive solutions to our customers to accelerate business growth and deliver on our long-term growth ambitions”

Probi´s CEO Anita Johansen ended the week in Seoul, South Korea, visiting one of our newest customers, DongSung Bio Pharm.

They plan to launch several probiotic products containing Probi strains, and the CEOs of our respective companies signed business agreements to confirm the initiation of our future long-term partnership.

“The strengthened customer relationships and new partnerships we have created during this visit in China and South Korea is important to deliver future growth both for our customers and for Probi,” commented Anita Johansen, CEO at Probi.

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