Probi and Oriflame enter partnership for digestive probiotic launch

Published: 18-Jun-2021

The product is a customer specific formulation based on Probi’s Digestis concept

Probi and Oriflame have entered into agreement for the global launch of a probiotic supplement aimed at general gut health.

The product is a customer specific formulation based on Probi’s Digestis concept.

Hrvoje Rein, Global Senior Brand Manager of Wellness by Oriflame said: “We are excited to be working with Probi, which is a true innovative probiotic supplier. A fruitful collaboration has made it possible to develop the first probiotic supplement in our product range, and our interactions have turned into an important partnership.”

“Wellness is one of Oriflame’s strategic product categories that has generated the greatest value creation during the last years, from 8% sales in 2016 to 17% in 2020. With an extensive launch plan of our new probiotic supplement, we expect the Wellness category to grow even further,” Rein concluded.

Oriflame’s market plan covers a number of countries. Its first launch is planned to take place in Fall 2021 with a continued roll-out in the Wellness by Oriflame markets during 2022 and onwards.

“The partnership between Probi and Oriflame is an important step in our commercial efforts in offering clinically documented probiotic products to consumers all over the world. In our partnership with Oriflame we feel commitment and alignment in offering high quality products based upon research, clinical documentation and performance,” said Tom Rönnlund, CEO at Probi.

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