Sabinsa to showcase products and ashwagandha book at SupplySide West

Published: 20-Oct-2021

Personnel will be available at the booth to discuss these products and more throughout the show

Sabinsa, the official curcumin sponsor of SupplySide West, will show several branded ingredients from its portfolio at booth #4555 at the show at the Mandalay Bay Convention Center, Las Vegas.

The company will also be showcasing the latest book authored by its founder and Chair Dr Muhammed Majeed and the company’s scientific team members: Ashwagandha – The Antiaging and Neuroprotective Adaptogen. The book summarises clinical benefits and scientific facts on ashwagandha for various health applications. Dr Majeed wrote and published the company's first book on the ingredient in 2000 and it has been selling the product since 1993. The latest book details the science of ashwagandha extracts and the company’s efforts in a USP standardised extract - Shagandha - to market. The ingredient is currently undergoing several clinical trials. Copies of the book will be made available for Sabinsa’s key customers.

The company will also be discussing its flagship ingredients along with several clinically evaluated, patented products: Sabroxy, a brain and neuronal health ingredient; LivLonga, for healthy liver support function, which is a blend of three scientifically validated ingredients, curcumin C3 complex, Livinol and the bioavailability enhancer BioPerine; CurCousin, a self-affirmed GRAS ingredient containing Calebin-A, a curcumin analog for healthy metabolism; Ptersol for blood sugar support; Starmeric, a resistant starch isolate from turmeric with a prebiotic application; Nigellin, the company’s black cumin seed extract containing thymoquinone, which has an array of therapeutic benefits; Lactosporin, a postbiotic for skin and hair health, and Olepent, a peptide for skin firming and repair.

Personnel will be available at the booth to discuss these products and more throughout the show.

“Dr Majeed pioneered the concept of standardisation of extracts in the nutraceutical industry and has always elucidated its importance,” said Asha Ramesh, CEO, Sabinsa USA. “We are pleased to be introducing Sabinsa’s latest innovations and very much look forward to discussing our exciting new ingredients with our customers at the SupplySide West show.”

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