The nutraceuticals industry has seen increased demand in the immune health segment for months, as consumers are becoming ever-more conscious of lifestyle and its effect on overall wellbeing
During the virtual Fi Europe Connect event from 23 November to 4 December, AstaReal will present concepts with its natural AstaReal Astaxanthin. The company will highlight its prototypes, including a chewable soft gel capsule designed for consumers who want a convenient delivery format, or those who have difficulty swallowing such as children and seniors.
AstaReal’s product range includes different astaxanthin concentrations in the form of biomass, oil extracts, cold water-soluble powders, microencapsulated beadlets and water soluble emulsions. The chewable soft gel capsules can be used for various formulas targeting muscle recovery, beauty, immunity, cognitve health and vision. For eye health, AstaReal Astaxanthin can work with lutein and zeaxanthin for all-round eye support. For immunity, it can be combined with other immune-supporting ingredients such as vitamin C, vitamin D, zinc or elderberry extract.
Andie Long, Marketing & Sales Manager at AstaReal, said: “At the start of 2020, no one could have predicted the impact events this year would have on the nutraceutical world. Consumers are more focused on their health than ever before and, as a result, we are seeing them make proactive efforts to improve it through diet, supplementation and lifestyle decisions.
“In terms of influencing the industry, there is currently great emphasis on preventative health care, specifically in the immunity category, which presents a big opportunity for astaxanthin. With our broad range of prototypes, we want to show how dietary supplement companies can meet the current market demand.”