AstaReal's algae and omega-3 formulation gains traction at Vitafoods 2024

Published: 6-Jun-2024

AstaReal’s new collaborative algae-based formulation was met with huge interest at Vitafoods Europe 2024

AstaReal, natural astaxanthin provider, released its novel algae-based formula to address the current desire for plant-based and holistic health-promoting nutritional solutions at Vitafoods 2024.

The finished formula combines two potent algae-derived components: AstaReal’s core product natural astaxanthin, with omega-3 fatty acids (EPA and DHA) from French company Polaris.

At the show, visitors also explored AstaReal’s proven range of high-quality astaxanthin bulk products and finished formulations, which includes the company’s established and recently rebranded retail supplements Astaxin Original and Vegan.

AstaReal and Polaris collaboration

As a company dedicated to sustainable nutrition education and promotion, AstaReal joined forces with another microalgae expert, omega-3-producer Polaris, to showcase the compatibility of the two potent algal ingredients for fully plant-based formulations.

The product concept resulting from this collaboration attracted huge interest at the show: a sustainable and vegan product that contains not only algal astaxanthin but also algal omega-3s, EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid).

With proven antioxidant and anti-inflammatory features, astaxanthin from microalgae Haematococcus pluvialis protects cells and their powerhouses (mitochondria) from oxidative stress, while EPA and DHA from microalgae Schizochytrium help preserve cell membrane structure and also support physical performance and healthy skin.

Head of Marketing & Sales at AstaReal Peter Ahlm comments: “This year’s Vitafoods revealed a strong interest in plant-based ingredients and functional foods that boost immunity, improve mental and physical performance, or address specific topics such as woman’s health and gut health or lifestyle factors such as sleep or stress."

"There was a clear preference for dosage forms such as softgels or gummies, jelly or flavored functional drinks and beverages, as well as powder mixes and sachets. Among plant-based ingredients, algae-based compounds could carve out a special place. Our novel, double-microalgae formula confirms the compatibility of the two health-promoting and potent algae-based ingredients: algal astaxanthin and algal omega-3s. We were thrilled to see that it fits perfectly with so many essential trends and sparked the interest of the specialised audience.”

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