The MTick is a universal symbol for menopause-friendly products and is awarded to products and ranges that meet strict criteria designed to help women shop for menopause support with greater confidence.
Launched on International Women’s Day in 2025, Serenova offers convenient drinkable supplements developed to support the complex wellness challenges experienced by women, particularly those aged 40 and older.
Its complete product suite has now been independently assessed and awarded the MTick, based on scientifically backed health claims and support for one or more of the 48 signs of menopause, including fatigue, sleep disturbance, cognitive performance, hydration and changes in skin texture.
The certified range includes Balance & Boost, a sachet containing 24 vitamins and minerals to support energy and wellbeing, and Rest & Renew, a magnesium-rich evening supplement designed to support restful sleep.
Serenova’s Hydration, Focus and Collagen sachets have also received the MTick, with 10 products certified in total.
Elle Sheppard, Global Head of Growth and Marketing at Serenova, said: “As a brand developed by women, for women, our mission has always been to help break down barriers surrounding menopause and support women’s well-being through midlife and beyond."
"We’re incredibly proud that our products are MTick-certified and recognised by the GenM collective, which shares our commitment to improving awareness, understanding and support for women navigating this stage of life.”
Although Serenova launched in 2025, it is backed by Cambridge Nutritional Foods, a group of health and wellbeing brands with more than 40 years of experience in nutritional science, product development and consumer health innovation.
The same science-led approach to formulation, quality and efficacy underpins the Serenova range today.
GenM is a collective of more than 150 brands and retailers working to transform the menopause experience.
According to GenM, only 2% of women describe themselves as thriving during menopause, while only 5% feel confident during the transition.
Sheppard added: “Our recent consumer research highlighted the impact menopause symptoms continue to have on women’s everyday lives, both personally and professionally."
"Nearly half of respondents said brain fog had the greatest impact on their performance at work, followed by hot flushes, anxiety, mood swings and low confidence. As an MTick-certified brand, we hope this recognition will help us reach more women seeking trusted support during this important life stage.”
Heather Jackson, CEO and founder of GenM, said: “The certification of Serenova is a strong example of how the MTick can help women identify solutions that may improve their experience of menopause."
"Their range supports often-overlooked signs, from brain fog and disrupted sleep to changes in energy, skin and hydration. By bringing products like Serenova into the GenM collective, we’re helping women search, source and shop with confidence.”
Serenova is a health and wellness supplement brand that simplifies women’s wellness.
Backed by science, refined by real women and trusted for results you can feel, Serenova makes midlife wellness effortless, honest and empowering.
