SGS Nutrasource is highlighting its IGEN ‘Non-GMO Tested’ certification programme as a route for dietary supplement brands to meet Amazon’s updated requirements for substantiating non-GMO product claims.
The requirements mean that supplement brands selling through Amazon must now provide supporting evidence for non-GMO claims.
Acceptable documentation may include PCR testing or certification through a recognised third-party programme such as IGEN.
Without adequate substantiation, brands risk having non-GMO claims removed from product listings, listings suppressed or products removed from sale.
Against this backdrop, SGS Nutrasource says its certification programme offers manufacturers an alternative to standalone testing, combining claim verification with ongoing oversight and additional commercial benefits.
Kevin Yan, Vice President of Product Certifications at SGS Nutrasource, said: “Amazon's updated requirements reflect a broader industry shift toward greater transparency and evidence-based product claims."
Brands need solutions that can efficiently support compliance while also enhancing consumer confidence.
Launched in 2016, IGEN verifies non-GMO claims through testing and certification.
The programme has certified more than 1050 products, with both finished products and ingredients eligible for certification once the absence of GMOs has been confirmed.
The certification process involves three stages: manufacturer enrolment and an assessment of its ability to meet the programme's quality standards, followed by product submission to SGS Nutrasource for testing and analysis.
Certification is typically granted within approximately ten business days, provided all requirements are met.
According to SGS Nutrasource, the programme is designed to be accessible to brands of all sizes, offering a cost-effective route to substantiating a non-GMO claim.
Beyond supporting marketplace compliance, IGEN certification also gives brands a recognised third-party mark they can display on product packaging and marketing materials to communicate transparency and product credibility.
The move reflects growing scrutiny of dietary supplement claims across online retail channels, with manufacturers facing increasing pressure to demonstrate the evidence behind product attributes and provide consumers with greater transparency.
