Faravelli has been recognised at the B2B Marketing Conference, winning the B2BEST Award 2023 in the 'Best Marketing Strategy' category with the FARAemotions project.
The fifth edition of the B2B Marketing Conference concluded with tremendous participation, a prominent event organised by ANES, the Italian Association of Specialised and Sector Publishers.
This year's theme: "Transformation and Solutions Now!", captured the attention of nearly 700 participants present on October 5 at the Giò Ponti Auditorium of Assolombarda in Milan, both in person and via live streaming.
At the end of the day, the award ceremony for the B2BEST Award 2023, the SuperAward that spans the entire B2B market, took place.
With over 50 projects submitted, the jury selected three finalists for each category. Three fundamental judging criteria were innovation, sustainability, and digitalisation.
With FARAemotions, we demonstrated an ability to address market needs by presenting an innovative and alternative idea for the benefit of cosmetic SMEs
Among the winners of the five different categories, Faravelli stands out, winning the B2BEST Award 2023 in the 'Best Marketing Strategy' category with the FARAemotions project.
Accepting the award on the stage were Silvia Di Tommaso – Corporate Communication Manager - and Sandro Ballariano – Director of the Cosmetics Division at Faravelli.
The recognition applauds the idea of proposing a new approach to fragrance conception, redefining how the B2B market tackles marketing challenges.
“With FARAemotions, we demonstrated an ability to address market needs by presenting an innovative and alternative idea for the benefit of cosmetic SMEs,” said Faravelli in a statement.
On this occasion, Faravelli wishes to thank ANES and the Jury for creating such a meaningful event that highlights the desire for innovation in communication even in the B2B context.
Congratulations also to Puzzle the communication agency for creating the brand identity that continues to bring great satisfaction.
Faravelli reaffirms its leadership in B2B sector innovation and looks to the future with enthusiasm, ready to continue challenging the boundaries of marketing and communication.