Health and wellness retail giant Holland & Barrett has announced it will be partnering with Breakout Wellness UK, becoming the accelerator programme’s founding retail partner.
The retailer will bring its health, wellness and retail expertise to a consortium of global partners and UK specialists who will be on hand to provide help and advice, including HSBC Innovation Banking, TikTok Shop, Bird & Bird LLP, Somerce, Finishing Line, Taylored Consultancy and some of the UK’s biggest consumer-focused VCs.
The brands will help the programme "identify, unlock and champion the success of ten high-potential founders."
Breakout Wellness UK is an eight-week accelerator designed to help high-growth UK wellness brands overcome the commercial and operational barriers involved in scaling into mainstream retail.
The programme will select ten founders working across areas such as gut health, functional nutrition, hydration and longevity and culminates in a November Grand Finale where participants will pitch to retailers and investors.
The two winners will each receive a TikTok Shop support package worth £150,000.
Breakout Wellness said applicants are currently being reviewed and will showcase their products at the Breakout Wellness UK breakfast launch on 22 September, then begin their intensive eight-week programme. 
According to the firm, London-based companies accounted for roughly half of applicants (54%), but nearly half were from outside the capital — which it called a "sign of the depth of wellness entrepreneurship across the UK."
The programmes organiser, Growth Studio, said that it expected strong demand for Breakout Wellness UK, following the success of its inaugural Breakout Beauty UK programme, which attracted almost 300 applications in 2026.
