The European association EU Specialty Food Ingredients has launched the digital guide “Behind the Evidence – How to Interpret Scientific Research.”
It is designed to provide a clear introduction to the fundamental concepts of scientific research, explain the differences between various research methods and how to spot scientific misinformation. Research is widely accessible online and read well beyond academic settings.
When communicating about scientific studies, whether in online forums, as an influencer or through media publications, it is essential to ensure that results are interpreted properly and to avoid making misleading, disproven or even sensationalised claims.
Particularly for amplifiers – such as content creators and influencers – there is heightened responsibility to verify the scientific soundness of the content they share with their followers.
In a landscape where it is not always clear which materials have undergone critical review and which have not, such diligence is essential.
At the same time, many editorial environments operate under increasing time and efficiency pressures.
This is why EU Specialty Food Ingredients has developed a brochure with practical advice and guidelines for everybody willing to better understand and communicate study results.
For those who prepare study results for broad audiences, the brochure serves as a practical working aid to support accurate, balanced communication.
For example, the handbook provides a brief explanation of various study designs and their significance, compares epidemiological studies with clinical studies, and clarifies important statistical terms.
As practical guidance, the handbook also includes a checklist that can serve as a brief reminder of what to look for when interpreting scientific literature.
Saskia Kliphuis, President of EU Specialty Food Ingredients, says: “The booklet was created to explain research methods and provide our members and all readers with a reliable compass for interpreting studies responsibly without sensationalism."
"Science evolves, but its foundation remains the rigorous examination of evidence. Our aim is simple: raise the quality of science communication, so that decisions about specialty ingredients are based on evidence, not headlines.”