Vitamin C is better absorbed from juice rather than whole foods or supplements

Published: 27-Nov-2025

A new clinical trial found that people absorb more vitamin C when they drink juice made from fruit and vegetables, compared to eating the whole fruit/veg or taking a vitamin C tablet

A daily glass of pure juice could be the most effective way to ensure you get enough vitamin C from your diet, new research suggests.

The study, published in the journal Nutrients, found that drinking 100% fruit and vegetable juice results in the body absorbing higher levels of vitamin C compared with taking a vitamin C supplement or eating the whole fruit or vegetable.

In a randomised clinical trial, university researchers from South Korea measured vitamin C levels in the blood after participants consumed equivalent doses of vitamin C (102 mg) from three sources: a tablet, chopped tomatoes, peppers and mandarin oranges.

This was then compared to blood vitamin C levels after participants consumed a juice made from these same fruits and vegetables. 


The results

The juice was found to deliver the highest vitamin C levels to the bloodstream, a result attributed to the juice matrix enhancing the vitamin C’s availability for absorption.

The “juice matrix” refers to the way the components of fruit juice — such as polyphenols, vitamins and minerals in solution — work together to make vitamin C easier for the body to absorb.


Vitamin C is a crucial water-soluble compound that supports essential physiological processes.

While most animals can synthesise vitamin C internally, humans and a few other mammals must obtain it through dietary sources due to a genetic mutation.

Vitamin C is essential for breaking down nutrients such as tyrosine, folic acid and tryptophan. It also helps your body produce collagen, supports your immune system and acts as a powerful antioxidant.


Lead researcher, Dr Mijoo Choi, said: “The juice matrix appears to facilitate better absorption of vitamin C, making it a practical choice for those looking to optimise their intake.”

Award-winning dietitian and public health nutritionist, Dr Frankie Phillips, added: “With winter flu season approaching, it’s especially important to make sure you’re getting enough vitamin C into your body to support your immune system."

"This new study emphasises how a simple glass of fruit juice is an excellent way to maximise absorption of vitamin C."

"A daily glass of orange juice provides more than 80% of the European recommendation and is a nutritious start to the day."

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