Virginia Dare to exhibit at SupplySide West in Las Vegas
The company will highlight cold brew and plant protein formulation expertise at the expo
Virginia Dare is highlighting plant-based protein and fortified coffee, two of the biggest trends impacting health and wellness, at SupplySide West, 6-10 November in Las Vegas, US.
As plant-based protein and clean energy drinks dominate the new product market, the ingredients of these products often contribute bitterness and off notes that create challenges for formulators. As the experts in delivering consumer-preferred taste, Virginia Dare’s flavourists and food scientists provide individualised assistance and expertise for formulators looking to develop applications with challenging ingredients.
At booth 3451, Virginia Dare will sample three products: a functional cold brew coffee shot and two flavors of vegan protein cookies. The coffee shot uses Virginia Dare’s cold brew concentrate and is fortified with natural, energy-providing ingredients. The gluten-free cookies merge indulgence and function, offering 12 g of plant-based protein using natural masking flavours that provide a smooth and delicious textural profile. The cookies are also available at SupplySide West’s Tasting Bar during the Expo 8–9 November.
“These samples are just a few examples of Virginia Dare’s ability not just to align with consumer and industry trends but also to anticipate them,” said Philip Caputo, Virginia Dare’s Marketing & Consumer Insights Manager.
“We’ve been formulating with cold brew coffee, plant-based protein, and other exciting ingredients for years, and that means that we know how to do it right. We bring this foresight and expertise to every relationship, allowing our customers to meet both the taste and nutritional expectations of their customers.”
Virginia Dare also connects health and wellness brands with premium vanilla, coffee, tea, and cocoa extracts to provide foundational flavor in foods, beverages, supplements and other applications.