Urbanisation, stress, a rise in living costs and busy lifestyles are all contributing to an upsurge in ultra-processed food (UPF) consumption.
When linked to a sedentary lifestyle, these convenient, calorie-rich but nutrient-poor products can significantly impact our digestive health and wellness.
A new study comprising nearly 10,000 consumers in 17 European countries shows that although many consumers think that UPFs are bad for their health (67% believe that they contribute to obesity, diabetes and other lifestyle-related health issues), there is still widespread confusion about the impact of UPFs on our health and well-being.1
The same applies to the effects of a sedentary lifestyle. Today, more consumers spend time behind their desks, in cars and online than any other previous generation.
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