Tackling the stresses of everyday life with a plant-based, non-stimulant brain essential

Published: 30-Aug-2024

Modern living and high-stress environments can have a challenging effect on mental agility, cognitive health and the ability of individuals to deal with stressful situations, reports Martin Felkner, Senior Expert, Branded Ingredients, at Finzelberg

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As more consumers struggle to cope (with everyday life, demanding jobs, high-performance sports, e-gaming or the natural process of ageing), we will continue to see new opportunities for ingredient and product innovations that support cognitive health and mental well-being.

Industry sources tell us that these products are among the fastest-growing and most widely researched in the field of nutraceuticals, which is reflected in some stellar market growth.

According to Future Market Insights, sales of health supplements targeting cognition and mood will continue its positive trajectory and is set to experience significant growth (with a robust CAGR of 13.3% predicted between 2023 and 2033).1 

With stress being a part of everyday life, we also face real challenges regarding global ageing. The World Health Organization predicts that, by 2030, one in six people worldwide will be aged 60 years and older.2

This has significant implications, particularly regarding growing issues such as mild cognitive impairment (MCI), which is one of the fastest-growing brain disorders in ageing populations.3  

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