Dr Kevin Robinson caught up with Martin Felkner, Senior Expert, Branded Ingredients, and Dr Cynthia Suarez-Rizzo, Project Manager, New Product Development, at Finzelberg to find out more.
At Finzelberg, we are passionate about supplying active botanical extracts for the pharma and dietary supplements market.
We know that today’s consumer is looking for specific health benefits and moving away from all-in-one holistic solutions to target specific issues such as muscle/metabolic health, brain wellness and cognition, microbiome balance and gut health, women’s health and the menopause, as well as paediatric hyperactivity and family life.
As the market for health and wellness products evolves, this means that brands will continue to look for fresh formats, new ingredients and applications.
This is setting the stage for a continued upswing in science-backed ingredients including botanicals. Educated consumers are not buying into unsubstantiated “health washing” and this provides white space for brands to leverage properly supported product formulations.
Sustainable sourcing and supply chain transparency are crucial communication pillars for brands to differentiate and maintain a high level of quality and consumer trust.
So, whether you decide to rebrand traditional ingredients in a back-to-basics approach that targets younger consumers or focus on evolving product concepts using foundational ingredients, including botanicals, there is ample room for new ingredient innovations tailored to improve health and well-being.
This is particularly true when pairing foundational botanicals with functional ingredients, enabling the delivery of precise and science-backed formulations for effective, natural and personalised health and wellness solutions.
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