Symrise is relaunching its beverage incubator, Califormulations, and renaming the brand bWorksTM. This step completes the evolution from a partial investment into a full acquisition over recent years. Since 2019, Symrise has been delivering end-to-end beverage innovation to consumer-packaged goods (CPG) companies and their brands.
bWorksTM now builds on the existing legacy of innovative and trustworthy beverage solutions. It is expanding its services as an incubation partner with the unique capacity to support both small-scale and large-scale production.
As a beverage incubator, bWorksTM offers end-to-end solutions from concept to market-ready products. It leverages consumer insights, winning flavors, rapid prototyping, and agile manufacturing. This unique incubator approach, combined with expert taste solutions, brings together creativity and commercialization. It allows for speed to market at the right size with the right flavor profile.
“Our modular services, from insights and design to prototyping, development, and full-scale production, make us the ideal partner in our customers’ beverage innovation journey,” states Fernando Levy, Sr. Director of Beverages BU NA. “Customers can obtain limited-edition runs, line extensions, regional or national launches, or long-term productions from us. bWorksTM adapts to customer needs through our bundled services and longstanding flavor expertise.”
As a premier turnkey solutions partner, bWorksTM will continue to support customers with beverage innovation across three beverage-focused locations in the USA: Teterboro, NJ; Columbus, GA; and Laguna Beach, CA. The manufacturing site in Columbus, GA, provides agility with run capabilities ranging from 10k to 100k cases per SKU. This covers a variety of packaging formats, including cans, bottles, and bag-in-box. The site has also received certification from the Department of Agriculture as an approved food manufacturing facility (SQF Level 3, FSMA/HACCP). This includes alcohol permits and the ability to provide certification in Organic, Kosher, and Halal.
Interested parties can find the full range of solutions provided by bWorksTM at www.symrisebworks.com.