Syrmise has signed a contract to acquire a 30,000m2 land plot at the e2 industrial complex in Giza, Egypt.
The site, which will function alongside Symrise Egypt's sales and marketing offices, innovation centre, and quality control lab — will boost the company's production capacity, as well as its global raw material sourcing network.
This strategic move follows the company's intention to grow its operations and influence across the African and the Middle Eastern markets.
By combining production and innovation capabilities, Symrise will serve its customers in more than 22 separate industries.
“This consolidation will support the consistent double-digit growth in Egypt as a destination market on the one hand. On the other hand, it will also foster the growth of the various markets in the AMETCA cluster served from Egypt," noted Ihab Rehab, Symrise's Managing Director of North Africa.
"Thus, expanding production capacity and capabilities becomes a key success factor to ensure superior service to our customers across all markets."
“Growing exports and our export expertise from Egypt represent a key focus for Symrise, supporting the EAME Supply Chain Strategy. Exports facilitate building a robust and agile business model supported by a strong presence in more than 22 markets, primarily across Africa and the Middle East”, commented Lilian Regnier, President Food & Beverage EAME.
”This growth gets support from a localised and diverse taste, nutrition & health ingredients portfolio, well-represented production technologies, and an expert workforce offering reliable service to customers. The site relates to the Symrise global raw material sourcing network that ensures a safe and secure supply of raw materials into Egypt, and from Egypt”.
Through this investment, the company has stated that it is "confident it will achieve its mid-term objective of doubling production volumes, while significantly increasing sales through high double-digital growth during the next few years."