Symrise will be establishing a new Care & Wellness Division to meet rising demand for products that support "health, wellbeing and beauty across everyday life."
The new division will sit within the Scent & Care segment, bringing together Symrise's knowledge in cosmetic ingredients, health actives and biotics (following the acquisition of Probi last year) to provide customers with a fully integrated health and beauty portfolio.
In a statement, the company said that the approach would help "customers respond to fast-moving consumer expectations with science-based, high-performing solutions for topical, ingestible and inside and outside beauty concepts."
Why this matters
Consumers are increasingly seeking effective care solutions that provide meaningful sensory experiences, whether applied topically or taken orally. As care becomes more integrated into daily life, there is a growing demand for market-ready concepts that blend scientific performance with lifestyle relevance.
Symrise's Care & Wellness Division, it says, will shift it from category-based products to a connected care approach by integrating five business units. This strategy improves speed to market and fosters innovation across beauty, personal care, biotics, supplements and pet health.
It opens new opportunities for developing topical and ingestible beauty solutions rooted in efficacy and sensory expertise.
"Establishing Care & Wellness is a natural next step in our evolution," said Dr Jean-Yves Parisot, CEO of Symrise.
"By bringing together our capabilities in cosmetic ingredients and health solutions, we are delivering integrated innovations that help our customers shape the future of care, to support consumers pursuing healthier longevity."
This Division reinforces our commitment to scientific excellence, sustainable growth and long-term value creation.
By uniting beauty and health, Symrise says that the Care & Wellness Division will translate "advanced science into solutions that support everyday balance."
The division, it added, will focus on innovations that connect measurable efficacy with meaningful consumer experiences to support holistic wellbeing.
"The creation of the Care & Wellness Division reflects how care is evolving across industries," added Timothy Kenny, President, Care & Wellness Division.
"Consumers are no longer thinking in single categories, they expect solutions that support beauty, health and wellbeing together."
By uniting our capabilities, we can support our customers in developing innovative concepts that deliver both proven efficacy and meaningful consumer experiences.