The global nutricosmetic market is evolving within a high-growth phase, with +8.2% of CAGR expected from 2025 to 2035, fueled by a new generation of digitally-native consumers. Social media platforms like Instagram and TikTok are now powerful commercial engines: in the UK alone, ad spend in the supplement category reached £79.4 million in the first ten months of 2025, a staggering leap from £6.1 million in 2022.
To help brands navigate this digital-first landscape with technical formulability and creative end-consumer communication, Seppic is introducing a new Social Media-themed Tasting Bar at Vitafoods. Designed as an immersive experience, this interactive showcase presents 8 unique beauty-from-within formulas, each addressing a specific digital trend. The collection highlights Seppic’s premium active ingredients, clean-label excipients and film coatings. Developed with several contract manufacturers partners, they cover the market’s main galenic forms, from traditional "leader" formats like capsules and tablets to modern "foodified" innovations including gummies, liquid shots, and even functional chocolates.
The Tasting Bar’s premier highlight addresses the viral "Get Ready With Me" (GRWM) trend by shifting focus from reactive "fixes" to ritualistic prevention through multi-step preparation. Seppic bridges this digital movement with nutricosmetic science through a proactive In&Out "prepare & protect" duo, for advanced skin-aging protocol. ]
The 3-IN-1 ORAL SUN PREP (The "In"), developed in partnership with Laboratoires Lebeau, mirrors the "preparation" phase of the GRWM ritual by priming the skin from within. Featuring Sepibliss, a patented, clinically researched coriander extract, it helps enhance skin resilience prior to UV exposure, protects against oxidative stress, and reduces visible signs of aging. Delivered in tutti-frutti-flavored powder sticks, it will be presented in competition at the Vitafoods Tasting Centre.
Complementing this is the DAILY ANTI-GRAVITY CREAM SPF30 (The "Out"), the final "protection" layer of the routine. This melting skincare texture uses Sensanov WR and Solagum Tara to provide a rich, unctuous, and elegant skin feel with integrated pollution protection, while Emogreen L19 delivers comfort, smoothness, and barrier reinforcement. The formula is powered by an active blend of Sagacious™, Celtosome Eryngium Maritimum, and Sakadikium to restore firmness, reduce sagging, and protect against exposome stress for a smoother, firmer, and more radiant well-aged skin.
“This showcase is more than a simple technical proof-of-concept for integrating active ingredients into different delivery systems,” states Virginie Grenier, Marketing Manager for Nutrition at Seppic. “It provides a blueprint for brands to engage end-consumers through storytelling and innovative galenics. By directly mapping ingredient benefits to popular social media narratives, Seppic demonstrates how to perfectly align gold-standard nutraceutical science with the digital lifestyle of today's consumers.”