At Vitafoods Barcelona 2026, Seppic showcased its formulation and ingredient expertise with its new Social Media Tasting Bar. Recognizing that platforms like TikTok and Instagram are now primary drivers for supplement sales (with UK social media ad spend for supplements hitting £79.4 million in the first ten months of 2025), Seppic introduced a collection of trendy product concepts.
Seppic illustrated how to connect high-performance ingredients with the lifestyle aesthetic modern consumers crave. This collection demonstrated how premium actives like Ceramosides™ and Sepibliss™, alongside clean-label excipients and high-performance film coatings, can be integrated into a wide range of galenic forms, from capsule-in-capsule delivery systems to functional chocolates and high-tech gummies. The collection highlighted Seppic’s commitment to Beauty-from-Within by providing inspirational prototypes that respond to specific digital trends such as #GRWM, #NoFilter, and #BioHacking. Visitors and partners discovered how these concepts provide a technical blueprint for formulating trend-aligned nutricosmetics.
In tandem with this formulation showcase, Seppic marked a strategic milestone with the launch of Sepibright™, its first eco-designed nootropic ingredient. Derived from upcycled strawberry leaves, this premium extract is standardized in polyphenols and ellagitannins to support the rapidly growing cognitive health market, forecasted to reach USD 23 billion by 2030.
Backed by a gold-standard clinical study on 98 healthy seniors, Sepibright™ has demonstrated significant improvements in long-term memory, learning capabilities, and stress reduction. It perfectly addresses proactive nutrition, where consumers seek to mitigate age-related cognitive decline through antioxidant defense, anti-inflammatory effects, and neuroprotection.