US supplement brand OLLY has launched Mochi Bites, a novel "soft and pillowy" delivery format that incorporates targeted nutritional ingredients into an alternative supplement format.
The vegan, gluten-free Mochi Bites range includes Beauty, Sleep, Multi and Energy formulations.
The products contain less than 1 g of sugar per serving and use a glutinous rice flour-based format.
OLLY said the launch follows three years of development and represents the first US-distributed supplement made with glutinous rice flour, according to Circana data.
The four formulas include the following ingredients:
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