The ingredient producer also partnered with the Pothole Gardener – a project that creates gardens in puddles as a respite from everyday greyness
Lycored is exhibiting at this year’s Vitafoods Europe, 10–12th May, showcasing products including LycoAsta, an astaxanthin-based wellness extract produced using geothermal power. Designed for skin and immune support, it is ready for a range of soft-gel applications. The company will exhibit at stand G161.
Additionally, to mark Earth Day, the company is encouraging industry professionals to reflect on the ‘wonders of water’ by contemplating the beauty of everyday puddles.
The tomato-based ingredient producer partnered with the Pothole Gardener – a project that creates gardens in puddles as a respite from everyday greyness. The initiative kicked off on Earth Day, when Lycored transformed puddles across London into miniature beach scenes, designed to remind passers-by beauty exists in the most unlikely places.
Now the company is encouraging industry professionals to create their own eye-catching pictures of water. It has launched a custom Instagram filter that allows users to photograph a puddle or body of water and transform it into a beach scene by adding an image of a lighthouse.
Zev Ziegler, Head of Global Brand and Marketing, Health at Lycored, said: “We wanted to do something to help people connect with nature without going too far from home. Encouraging them to have a moment of mindfulness by reflecting on the beauty of the humble springtime puddle was the perfect solution. We hope our colleagues and friends across the industry will take a moment to contemplate their connection to the earth, and the amazing life-giving power of the water cycle.”
In recent years, Lycored has taken steps to increase the sustainability of its operations. As well as reducing energy consumption and minimising waste, the company claims it ensures that as much as possible of the water it uses in production is recycled.