Laboratoire PYC has launched Blue Cell Elixir, a powdered nutricosmetic food supplement combining a collagen-derived peptide complex with vitamins and minerals associated with skin health.
Developed and manufactured in France, the new concept is aimed at brands seeking to expand their premium beauty-from-within portfolios, combining peptide science with absorption technology and a "distinctive sensory format."
Peptide-led approach to cellular beauty
The brand is positioning Blue Cell Elixir within the cellular beauty segment, with a formulation designed around nutrients that contribute to normal collagen formation, protect cells from oxidative stress and support normal cell division and specialisation.
Each 2 g stick contains 500 mg of Novastyne Glow, a peptide-amino acid complex derived from collagen and developed by Novactiva.
The formulation also contains liposomal vitamin C, zinc, niacin, biotin and vitamin A in the form of retinol.
The powder is mixed with 100 mL of water to create a vivid blue-coloured drink, which Laboratoire PYC describes as the product's visual signature and part of its daily consumption ritual.
Clinical data supports skin benefits
Laboratoire PYC said in its release that Novastyne Glow has been evaluated in a randomised, double-blind, placebo-controlled clinical study involving 66 volunteers.
Participants supplemented with 500 mg of the ingredient per day, with skin parameters assessed after 30 and 60 days.
Instrumental measurements reported significant improvements in several skin parameters. Skin hydration increased by 6.5% after 30 days and 9.1% after 60 days, while skin elasticity increased by 2.8% after 60 days.
After 60 days, wrinkle depth decreased by 7.9%, surface area by 9.5%, length by 4.4% and roughness by 4.1%.
Skin deformation also fell by 3.8%, which the company said is an indicator associated with firmer, more resilient skin.
Subjective assessments supported the instrumental findings, with 96.9% of participants reporting that their skin felt firmer and more radiant, while 94% said their skin felt more hydrated.
The launch reflects continued interest in premium nutricosmetic formulations that combine clinically evaluated actives with convenient formats and a differentiated consumer experience.
Premium beauty moves into the supplement category
The growing beauty-from-within trend is also creating opportunities for premiumisation within the supplement market, as consumers increasingly look for ingestible products that combine beauty benefits with credible science and high-quality formulations.
Beauty-positioned supplements grew by more than six per cent in real terms in 2025, compared with two per cent for the wider consumer health market, according to data from Euromonitor.
The market researcher also reports that 20% of dietary supplement SKUs launched globally since July 2024 carried a beauty claim.
At the premium end of the category, differentiation is increasingly coming from clinically evaluated ingredients, advanced delivery technologies, sophisticated formats and stronger links between nutrition and skin science.
Euromonitor also highlights bioactive peptides and new delivery mechanisms among the areas expected to differentiate beauty supplement brands, while premium beauty more broadly is being supported by demand for credible efficacy and “everyday luxury."
This is moving nutricosmetics beyond traditional collagen and biotin products towards more targeted, multifunctional formulations designed to form part of a daily beauty ritual.
For brands, the opportunity lies in combining scientific substantiation with a premium consumer experience — a positioning reflected in the growing number of products designed to deliver both measurable beauty benefits and a distinctive format, such as a bright blue drink.
