GNC has announced the launch of LIT V2, an innovative reformulation from its premium Beyond Raw brand.
Built on the foundations of the highly successful original Beyond Raw LIT formula, LIT V2 introduces groundbreaking enhancements for athletes and fitness enthusiasts seeking intense, long-lasting energy and superior workout performance.
LIT V2 elevates the game with a potent new formula designed to deliver more strength, bigger pumps, better workouts and longer-lasting energy.
Known for its best-in-class taste, LIT V2 is available in the old fan-favourite flavours, including Gummy Worm, Blue Raspberry, Watermelon and Strawberry Lemonade.
The new pre-workout will also come in exciting new flavours such as Passion Orange Guava and Gummy Shark.
The reformulated product will come with an updated blend of ingredients, all backed by science.
These include 250 mg of clinically studied nootropic COGNIZIN, 50 mg of SENACTIV for heightened endurance performance and 50 mg of ASTRAGIN to facilitate absorption.
Improvements also include an increase in creatine monohydrate from 1.5 g to 3 g for amplified strength, an upgrade from 3 g to 5 g of L-citrulline for a greater pump, plus a boost in electrolytes to ensure superior hydration.
The trusted components of 250 mg of caffeine (including 50 mg of ZumXR extended-release caffeine) and 3.2 g of beta-alanine remain, providing the same great energy and endurance that users have come to expect from LIT products.
In response to growing consumer demand for cleaner supplements, the new LIT V2 formula has also been reformulated without artificial colours, focussing purely on effective, science-backed active ingredients, with nothing unnecessary added.
"At GNC, we've built a legacy of delivering science-backed, innovative solutions to help our customers perform at their best," said Tyler McGlasson, MIK, CISSN, Director, Product Innovation and Design at GNC.
"As fitness needs continue to evolve, we're proud to remain the go-to destination for breakthrough supplements."
"The enhanced Beyond Raw LIT V2 formula, with advanced ingredients and bold new flavours, is further proof of our commitment to setting the standard in the industry."
As part of GNC's efforts to meet consumers where they are, LIT V2 will have an exclusive Vegas-inspired look, available for a limited time at the 2025 Mr. Olympia competition in Las Vegas this October.