California Natural Color will showcase its natural colour solutions and grape seed extract at SupplySide Global 2026, as manufacturers seek alternatives to artificial colours and ingredients that support consumer wellness.
The ingredient supplier will exhibit at Booth #3765 in Las Vegas from 28-30 October, presenting its proprietary crystal colour technology alongside MegaNatural-BP, a patented grape seed extract developed to support cardiovascular health.
California Natural Color’s crystal colours are sourced from nature and are designed to address formulation challenges associated with natural colour ingredients, including stability, ingredient interactions and shelf-life requirements.
According to the company, the colours are five to ten times more concentrated than liquid food colours, enabling lower inclusion rates, alongside solubility and stability across applications.
The non-GMO colours are manufactured at an FSSC 22000-certified facility.
Their concentrated format may also help manufacturers streamline processing, transportation and warehouse storage.
The company will also highlight its technical support services, helping manufacturers select suitable natural colours and navigate reformulation across different product formats.
“Choosing the right colour solution is critical to creating a strong first impression while meeting consumers’ expectations for clean label wellness products,” said Dana Osborn, Marketing Manager at California Natural Color.
Alongside its colour portfolio, the company will feature MegaNatural-BP, a standardised grape seed extract derived from California-grown grapes.
According to California Natural Color, the ingredient contains a high concentration of polyphenols and is supported by nine human clinical trials investigating cardiovascular health and healthy blood pressure maintenance.
At the show, visitors can explore Isn’t Life Grape, a sparkling functional beverage developed in collaboration with PLT Health Solutions.
The concept combines 150mg of MegaNatural-BP per serving with California Natural Color’s crystal colours to achieve a vibrant grape shade.
The beverage concept, California Natural Color said, demonstrates how naturally sourced colours and grape-derived functional ingredients can be incorporated into a single product, addressing demand for visually appealing, clean label formulations with added functional benefits.
