Contrary to how it was presented in the series of articles from the North American Functional Mushroom Council, the main point of calls for transparency is that the fungal parts must be accurately reflected on the label and in the marketing.1,2
Obviously, fungi are not plants; but, as with plants, different parts can contain varying active compounds that can be scientifically identified and quantified … and therefore confer different benefits.
Proper identification of fungal parts is essential for consumer confidence in this growing category.
People know what mushrooms are
Allowing the word "mushroom," which is commonly understood among consumers, to be used as an adjective to describe all different fungal parts is a disservice to the entire category and the people who use the products.3
The objection is not to mycelium, which can have functional value separate from that of mushrooms, but to using the word "mushroom" and photos of mushrooms in mycelium labelling and marketing.
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