Viral wellness brand Bloom Nutrition has launched its novel functional prebiotic soda, Bloom Pop in collaboration with active health company, Nutrabolt.
This news follows Bloom's rise to fame on TikTok and Instagram through the release of its energy drink, which sold more than a million cans in the first month.
The company will roll out its five-strong prebiotic soda range across major US retail stores, including Walmart.
Bloom Nutrition shared this news at Natural Products Expo West 2025, a key event for the nutraceutical, functional food and supplement industries.
The prebiotic sodas are designed as a tasty but functional beverage that support gut health and overall wellbeing — with flavours inspired by popular mocktails such as the Shirley Temple, as well as traditional flavours like raspberry lemon and orange.
According to Bloom Nutrition, the trademarked prebiotic used in its Bloom Pop formulations has been proven to be effective in various studies.
The product is also low-calorie and low-sugar to appeal to health conscious and weight-watching consumers.
"We created each Bloom Pop formulation with a scientifically backed prebiotic and a great flavour," noted Bloom co-founder, Mari Llewellyn. "Bloom Pop is our answer to what our fans feel the modern soda category is missing: a truly tasty, yet functional drink."
Since Bloom's move into the ready-to-drink beverage category, it has broken into the top 10 list of popular energy drinks within the US, and is now available at more than 15,000 retail locations worldwide.
"Building on our breakout wins in the beverage category and our strategic partnerships, we're confident Bloom Pop will be a game changer," said Greg LaVecchia, Co-Founder and CEO of Bloom.
"We plan to follow the same route to success as we did with Sparkling Energy–driving innovation and distribution while focusing on meeting the needs of our community."
"We wanted to drive beverage innovation with Bloom, bringing Mari and Greg's vision to live," added Chair and CEO of Nutrabolt, Doss Cunningham.
"The result, Bloom Pop, is a prime example of what we can accomplish together," he concluded.