When it comes to driving end-user demand for healthier products, says Lin, our view at Tate & Lyle is that manufacturers should focus on delivering the Big Three: health, value and taste.
Today’s consumers increasingly seek products that support their well-being, particularly through reduced sugar and calorie content, while remaining enjoyable and affordable.
Our Sweetening in Beverage Report shows that healthy living has matured from a trend to a lifestyle and is being driven by multiple macro forces.
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