Tate & Lyle has published a new report uncovering the latest mouthfeel trends in food and beverage formulation.
The report, titled "The Future of Mouthfeel", provides exclusive insights gathered from the company, as well as a breakdown of the current trends in the space.
It also highlights opportunities in improving mouthfeel for food and beverage brands and manufacturers.
This reports comes off the back of Tate & Lyle's long-term mouthfeel campaign, which was launched earlier this year.
Mouthfeel and taste go hand in hand
According to Tate & Lyle, mastering mouthfeel is the key to unlocking a product's taste — which is a crucial factor when formulating a food or drink.
Mouthfeel describes the texture and sensation associated with a product, and can encompass:
- How a food item looks
- How it tastes
- How it sounds in the mouth (eg. does it crunch)
- How it feels in the mouth
To assist brands in improving the mouthfeel of their products, Tate & Lyle teamed up with Kantar to point out the top nine mouthfeel trends in the food and beverage industry at the moment.
This includes, hyper-crunch, mouthfeel mimicry and climate-proof food.
The full report can be found on the Tate & Lyle website, with more information on the additional drivers impacting the food and beverage industry currently.
According to the company, its report contains exclusive data, expert analysis, social media insights and practical examples to assist brands in reformulating their products.
Global Marketing Director Texturants and Proteins at Tate & Lyle, Marina Di Migueli, said: “Brands that succeed in the long-term will be those bringing new, exciting textures to market - and even more importantly, those that can anticipate and adapt to changes affecting taste and mouthfeel."
"Factors like climate change, busier lifestyles, and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive.
“The purpose of this report is to share our insights with our customers – and to partner with them to master mouthfeel challenges and keep their brands successful.”