Symrise has launched its novel trend prediction tool, Symvision AI to assist food and beverage manufacturers to develop ingredients and flavours.
The tool is designed to help formulators identify promising market opportunities first, allowing them to stay ahead of the curve and create successful products.
Through its use of AI and a unique data structure, Symvision AI enables manufacturers to develop market-relevant innovations by analysing a range of data sources.
Symvision AI also evaluates trends across the world, as well as in different product categories.
Keeping an eye on the consumer market
In the dynamic food and beverage market, forecasting consumer demands has become essential to ensure a business' success.
As preferences shift, manufacturers need to be able to anticipate these changes to the market and create products that cater to these demands.
“Consumer taste preferences change over time. Symvision AI allows us to anticipate these changes and predict trends for flavours, ingredients and claims. It enables us to deliver consumer-preferred taste, nutrition and health solutions for food and beverage innovations at the right time in the right place”, says Leif Jago, Global Marketing Manager Food & Beverage at Symrise.
Symvision AI as a flexible, multisource prediction tool
To accurately predict trends, Symrise has trained Symvision AI with internal, external and historical data.
It actively tracks reliable data at every relevant time point during a trend lifecycle — including every step from early signals on social media to product launch.
Additional proprietary research is also consistently added to the database.
By analysing these data with AI algorithms, Symvision AI can decode flavour, ingredient and claim trends, highlighting which consumer needs and benefits taste tonalities address.
“Several factors make our tool unique. It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich our dynamic tool Symvision AI with more data points and more features." added Dr Dariah Lutsch, Research Manager, Global Sensory & Consumer Insights Food & Beverage at Symrise.