Symrise has repositioned its diana food legacy range of health actives as a portfolio brand for consumer health products. The move is aimed to strengthen the company’s position in the consumer health market. Its diana food portfolio brand comprises a range of sustainable natural health ingredients. The ingredients are designed to support consumers' specific health conditions and expectations.
Nathalie Richer, Global Health Business Leader, Naturals Business Unit of Symrise Food & Beverage, said: “The diana food portfolio supports the Symrise health strategy ‘Delivering everyday health, everywhere’. We are targeting ten important areas of health concerns. For this, we have designed our range of natural health solutions to address the current and future needs of consumers around the world.”
The list of products within the diana food portfolio brand is growing consistently, Symrise says. It includes solutions for immunity and anti-fatigue, cognitive health, urinary tract health, bone and joint health, cardiovascular health, sports performance, glucose metabolism, detoxification and digestive health, beauty from within, and oral health.
Fruit polyphenols, vegetable phytoactives and cartilage extracts are among the diverse collection of health ingredients in the range.
Manufactured using the company’s proprietary extraction technologies, diana food actives reportedly possess very high concentration levels. The company supports its products with clinical studies designed to demonstrate proof of efficacy and validation of performance functionality. This clinical data then helps customers define health and structure-function claims for their products.
Sourcing, scientific, technological, and regulatory expertise for the range is provide by the Naturals Business Unit of Symrise Food & Beverage. It also leverages the marketing and consumer insights from the global organisation.