Functional ingredients supplier Prinova has announced it will be showcasing its beverage concept portfolio, spanning sports nutrition, gut health and women's health at this year's Vitafoods Europe show in Barcelona, held on 5th-7th May.
The company will also debut new concepts at its stand (3C104), including the following:
- Everyday Radiance: a beverage targeting longevity and women's health, flavoured with maracuja and pineapple and including marine collagen and bioactive minerals from the Aquamin range
- Everyday Harmony: a gut health beverage with a ginger lime mojito flavour featuring prebiotic plant fibres enhanced with vitamins D, B6 and B12
- Everyday Protein: a beverage based on clear pea protein and flavoured with dragon fruit and kiwi, ideal for post-workout recovery
Prinova added that it will also highlight its branded products, including clinically supported ingredient CITRAPEAK, a 100% soluble form of hesperidin.
James Street, Global Marketing Director at Prinova, said: "Consumers no longer compartmentalise health and wellness, but incorporate them into their daily lives."
"Whether it's maintaining gut health, sharpening cognitive wellbeing, or upping daily protein intake, the key is making it as easy as possible for people to achieve their wellness goals by combining high-quality functional ingredients that taste great in a convenient way."
With these new concepts, we’re demonstrating what's possible when you identify the trends, then work hand-in-hand with R&D and in partnership with customers to focus on the everyday consumer.