Prinova has announced it will present four functional nutrition concepts targeting emerging consumer wellness trends at this year's SupplySide Global show in Las Vegas, Nevada, from 28-30 October.
The ingredient supplier and contract manufacturer will showcase the concepts at Booth #5853, spanning post-social recovery, clear protein beverages, beauty-from-within supplements and pet nutrition.
Targeting post-social recovery with functional supplements
The PreSip and PostSip concepts target consumers seeking support around alcohol consumption.
PreSip is a capsule designed for use before drinking, while PostSip is a stick pack intended for the following morning.
Both contain Setria L-glutathione, with PreSip also featuring ginger root and milk thistle extracts. PostSip combines natural caffeine with electrolytes to support hydration.
Prinova identifies post-social recovery as an emerging area within its broader Performance+ consumer trend category, reflecting interest in products formulated to address the after-effects of social occasions.
The concepts are intended to demonstrate how brands can translate this demand into convenient supplement formats.
Clear protein, beauty-from-within and pet nutrition concepts
For the protein market, Prinova will showcase a sherbet-flavoured clear protein powder beverage designed to deliver high protein content in a lighter, more refreshing format than a traditional shake.
The concept responds to continued interest in protein-enriched products and alternative beverage formats.
Its Sunproof supplement concept targets the beauty-from-within category, combining Setria with Lutemax 2020, a marigold flower extract.
Both ingredients are positioned around antioxidant benefits, while the concept reflects growing interest in the relationship between nutrition and skin wellness.
Prinova will also present NutriPaw, a daily nutrition mix for dogs containing chicken broth, organic mushrooms and organic turmeric root.
The concept extends the company's functional nutrition approach into the pet wellness market.
Dan Force, Vice-President of Innovative Products and Customer Category Management at Prinova USA, said: “We are delighted to showcase our great-tasting, functional nutrition concepts at SupplySide Global — both for consumers and for their much-loved pets."
"They highlight how we can help brands develop on-trend products in delicious, convenient formats that meet the needs of today’s consumers."
Offering market insights, formulation expertise and a vast range of ingredients and premix solutions, Prinova is the ideal partner for creating exciting, functional nutrition products with real shelf appeal.
