Solvay spotlights ‘natural’ and ‘tasty’ at SupplySide West 2016

Published: 7-Sep-2016

Designing vanilla flavours since 1884, Solvay Aroma Performance was the first to synthesise and produce the vanillin molecule on an industrial scale

Leading nutritional solutions provider Solvay will showcase its ‘natural’ and ‘functional’ range of vanilla ingredients at this year’s Supply Side West (SSW) show in Las Vegas, allowing manufacturers to capitalise on growing consumer desire for clean labelling, health and wellness without compromising taste.

With growing interest in a more natural, organic or additive-free diet, consumers are increasingly aware of the ingredients that flavour their favourite dietary supplements, foods and beverages.

Solvay’s natural Vanifolia range is a functional vanilla ingredient and a newly designed solution. It allows manufacturers to make the ‘natural’ label claim and serves as a replacement for vanilla bean or for addressing the need for more natural ingredients in food at a fraction of cost.

Vanifolia is derived mainly from GMO-free rice bran using a patented biofermentation process and complies with US and European regulations, including EU directive 1334/2008 and FDA21CFR 101.22 on ‘natural’ labelling.

It provides key properties for both processing and organoleptic requirements for a number of applications, including performance/sports nutrition, vitamins and nutraceuticals, and functional foods and beverages.

According to Edouard Janssen, Vice President of Solvay’s Aroma Performance business unit in the Americas: 'Eight out of 10 consumers want food and beverage products that have a ‘natural’ label claim on them. Only three out of 10 consumers can actually afford these products. Quite candidly, natural, clean label products for the most part have been limited to a niche — for the most part an elite group of consumers.'

Janssen added: 'We want to change that by providing value to manufacturers and, ultimately, consumers, so that they can recalibrate their lifestyle with products that address their health needs without compromising taste and affordability.'

Aparna Parikh, Head of Marketing for Solvay’s Aroma Performance business unit in North and Latin Americas, added: 'As consumer interest in health and nutrition continues to grow, the complexities for manufacturers in the dietary supplement, food and beverage industry are enormous. With our strong applications expertise and expanded portfolio, we’re excited about the new opportunities we can offer to our customers. Our products serve as flavouring agents, flavour enhancers and taste maskers – all very important for the dietary supplement, food and beverage industry.'

Solvay is sponsoring SupplySide West’s 'Clean and Natural Label' workshop from 9 AM to 5 PM on Wednesday 5 October. Workshop attendees will have a chance to connect with Solvay staff and learn more about how Solvay’s vanilla taste solutions that can help them with their natural clean label requirements and take advantage of a lucrative, growing, global market.

Trade show attendees are also invited to visit SupplySide West’s Tasting Bar and sample Solvay’s delicious chocolates containing Vanifolia, a natural, functional vanilla ingredient imparting premium taste, and offering a ‘natural’ label claim.

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