NGS launches KidzProtein nutritional shakes

11-Apr-2022

They contain a proprietary blend of micro- and macronutrients reportedly demonstrated to support optimal childhood growth and development, as well as a fruit and vegetable blend

Nutritional Growth Solutions (NGS) has launched Healthy Heights KidzProtein and KidzProtein Vegan, nutritional shakes designed to support children’s development. Initially launching in the US, the nutritional shakes, which include both dairy and plant-based formulas, can serve as breakfast or a snack between meals, the company says.

They contain a proprietary blend of micro- and macronutrients reportedly demonstrated to support optimal childhood growth and development, as well as a fruit and vegetable blend.

KidzProtein and KidzProtein Vegan provide 10g of protein and various vitamins and minerals. The line allows parents to incorporate the added nutrients into smoothies and other recipes. “It is formulated to fill common nutritional gaps,” said Liron Fendell, CEO and MD, NGS. “You cannot fool kids; the product has to be designed for flavor as well as their needs and preferences. The products contain real fruit and veggie powders for an extra boost of nutrition.” The products are supplemented with omega-3 fatty acids, which have been shown to promote brain and cognitive health as well as neurological development.

The vegan variant is also designed to ensure children are getting enough protein, vitamins, and minerals to fuel their bodies and brains. It contains increased levels of iron, zinc, vitamin B12, and folate, aimed to address specific nutritional gaps typically found in vegan diets.

“There is a high demand from parents for a nutritional shake formula for children to support everyday wellness,” said Fendell. “We created our evidence-based Healthy Heights KidzProtein range in both dairy and vegan versions to support the unique nutritional needs of children including those with dairy allergies. Milk allergy is the most common allergy among children, as well as intolerance to lactose.”

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“We are excited to finally offer a fully plant-based formula to serve children who cannot consume dairy or who adhere to a vegan diet,” said Kaitlin Cushman, M.S. Director of Product Development and Education at NGS. “It was important for us to include vegan products to ensure even more children have access to our products, and to do so without compromising on quality, effectiveness, or flavour. Our easy-to-drink formulas contain all the same micro and macro nutrients as our non-vegan formulas, and taste great. They are a perfect way for picky eaters or those with dairy intolerances to gain the necessary nutrients to support growth and development.”

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