Gummy products are increasing in global popularity among adults, the company says, having long been a successful delivery format for children
Laboratoire PYC has introduced two ranges of gummies, targeting immunity and beauty-from-within.
The immunity range provides a source of vitamins C and D. They’re also vegan, formulated with natural citrus flavour. For some populations, the company says, supplementation is necessary, alongside diet and sunlight exposure, to achieve sufficient vitamin D intake.
The beauty range contains three active ingredients, zinc, biotin and hyaluronic acid, and is designed to improve the appearance of skin and hair. The gummies are also vegan and contain minimal sugar, the company says.
Gummy products are increasing in global popularity among adults, Laboratoire says, having long been a successful delivery format for children, driven by growing interest in vitamin and mineral supplementation. They may also facilitate better user compliance through their ease of consumption and appealing taste. North America currently holds the largest share of the gummies market, at 88%, but demand has reportedly been growing in Europe, with sales increasing by 88% in France through 2021.