The citrus-derived ingredient will also be made available in certain territories in Europe and as part of Givaudan's development services
Givaudan has entered into an agreement with biotechnology company Fiberstar, allowing the Swiss company to commercialise and use Fiberstar’s natural, plant-based texturising ingredient Citri-Fi. The collaboration will support the expansion of the company’s Taste & Wellbeing portfolio while also extending Fiberstar’s footprint and R&D opportunities.
The collaboration combines Givaudan’s broad customer reach with Fiberstar’s expertise in the foodstuff texturising market space enabling food manufacturers to better respond to consumer demand in plant-based ingredients for products that combine desirable texture and taste.
Clean label, non-GMO, vegan and free of commonly recognised allergens, the ingredient is designed to improve the texture, taste and stability of foods from baked goods to meat alternatives. The nutritional profile of products can also be improved, the company says. The texturiser is derived from soluble and insoluble orange and lemon fibres through a mechanical process that converts what was once a by-product of the citrus juicing industry.
Givaudan will offer the texturiser to customers in Latin America and selected markets in Europe beginning 2022. It will also include the ingredient in its work with customers developing formulations. Elsewhere, Fiberstar will continue to provide the product for its customer base.
Serge Sabrier, Global Category Director Sense, Givaudan said: “Foodstuff texturisers are an important component in supporting our customers and delivering great food experiences to consumers. We are excited to be partnering with Fiberstar, expanding our
Sense Texture offering that today is strong in oat and quillaia. Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturisers. Citrus fibre is a winning addition due to its high functionality and high consumer acceptance around the globe.”
John A. Haen, President and CEO of Fiberstar added: “We are enthusiastic about this new commercial agreement. With more than 20 years of experience in the natural texturisers space, we are excited to work with Givaudan to bring clean label texturisers and our extensive applications knowledge to a wider customer-base while also benefiting from Givaudan’s R&D expertise.”