Fi Asia returns in dual locations and online

17-Mar-2022

There has been an accelerated shift towards healthier food and beverage options, including unprocessed or minimally processed foods such as fresh produce and ingredients

Fi Asia is returning for this year for its 25th edition, taking place at the Jakarta International Expo in September and the QSNCC exhibition centre in Bangkok in October, with a supplementary online platform which will be live for five months following the event.

Organiser Informa Markets says its confident Food ingredients Asia exhibitions will demonstrate how business to business trade fairs can operate safely and effectively, while driving business for their exhibitors and showcasing products and technology to visitors. The in-person events in 2022 will be taking place from 7 to 9 September in Jakarta, and from 5 to 7 October in Bangkok.

According to Deloitte Indonesia’s Business and Industry Updates, the COVID-19 outbreak has increased consumer concern over the health aspects of food and promoted the rise of online grocery shopping. As such, there has been an accelerated shift towards healthier food and beverage options, including unprocessed or minimally processed foods such as fresh produce and ingredients. ADM Asia Pacific Trading, an exhibitor at this year’s event, is embracing this shift with its botanical-infused beverages.

“Consumer behaviour shifted dramatically during the past 25 months of the pandemic which changed food and consumer trends from pre-pandemic times. These trends encouraged food and beverage producers to be innovative to ensure that the variety of offerings met customer demands. A focus on health, food safety and sustainability are 3 of those trends that enticed producers to adopt and adapt their food products to consumers. Furthermore, micro ingredients used in the food and beverage products are mainly sourced from outside the ASEAN. However, local producers have developed indigenous ingredients that enhance and add value to agricultural raw materials. As such, Food ingredients Asia become the key driver to create more varieties of food offerings and differentiate them from the competition,” said Rungphech Chitanuwat, Group Director – ASEA, Informa Market.

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Food producers and manufacturers from the region can choose to visit whichever location best fits their travel schedule and budget. Informa expects Indonesian travel restrictions to be more relaxed in the second quarter of 2022. In addition to the in-person event in Jakarta and Bangkok, we will offer an online content platform to enable the food and beverage community to connect, do business and stay updated easily from wherever they are. Participants will have access to the online platform for a full 5 months – starting in June 2022 and ending in October.

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