A new plant-based jerky that taps into consumer demand for an alternative to the popular meat-based snack combines coconut with a high-quality plant-based protein blend and will be introduced at Natural Products Expo West (9–12 March in Anaheim, California, USA).
“Consumers are looking for snacks that are both healthy and satiating,” noted Bioriginal President Joe Vidal. “Coconut jerky was created with that in mind. We took an ingredient consumers trust and love – coconut – and combined it with other popular plant-based proteins such as pumpkin and faba bean, to create a snack food that is portable and tasty.”
Bioriginal’s coconut jerky offering is not only plant-based and suitable for vegetarian and vegan lifestyles, but is gluten-free, a good source of protein and contains medium chain triglycerides (MCTs).
According to market research firm IRI, the jerky market is a nearly $1.5 billion industry in the United States. The report noted sales were up by 13% since 2013, and by 46% since 2009.
Today, jerky continues to be embraced by consumers as a convenient, high protein snack. A report by market research firm Euromonitor found that jerky outsells seeds, party mixes, and pita chips – combined.
Bioriginal will also introduce its new 100% coconut derived MCT powder which boasts a higher MCT oil load than others on the market. Previews at Natural Products Expo West will be available through appointments that can be booked through firstname.lastname@example.org.
“MCT powder is the next generation of coconut-fuelled energy,” Vidal said. “These two products represent the evolution of coconut.”