The botanical ingredient manufacturer Layn has announced the debut of its new Nicotinamide Adenine Dinucleotide (NAD) at Natural Products Expo West.
The company will be exhibiting at Booth 3743A and will be hosting a special booth happy hour on March 5 from 2-5 PM PT, featuring mocktails infused with Layn's functional ingredients.
NAD is an essential coenzyme present in every living cell. It plays a crucial role in mitochondrial function, ATP production and cellular repair processes.
As we age, NAD levels naturally decline, which has been linked to increased fatigue, reduced metabolic efficiency, cognitive changes and decreased cellular resilience.
"Our NAD launch reflects the shift we're seeing toward next-generation longevity and cellular energy solutions," said Jim Roza, Chief Scientific Officer of Layn Natural Ingredients.
Consumers today want sustainable energy at the cellular level. By supporting mitochondrial function and metabolic efficiency, NAD delivers foundational support for how we age, perform and recover.
"We're excited to provide brand formulators with a high-purity, versatile ingredient that meets both scientific rigour and market demand."
The launch follows the debut of Layn's NMN solution, establishing a dual approach to support healthy ageing and cellular performance.
NMN functions as a NAD+ precursor, supporting endogenous NAD replenishment with time, while NAD delivers direct coenzyme support for immediate mitochondrial energy production and metabolic activity.
By offering both NMN and NAD, Layn provides formulators with the means to target multiple points along the cellular energy pathway and develop solutions that bridge longevity, performance and active lifestyle demands.
The company's NAD is produced through enzymatic catalysis, offering ≥99% purity, excellent water solubility and is available in both powder and granular formats for flexible formulation across various applications, such as capsules, stick packs, functional beverages and performance nutrition.
The ingredient is positioned for brands targeting adults focused on sustained productivity, recovery, cognitive clarity and metabolic health.
In addition to NAD and NMN, Layn will showcase the following innovations at its booth:
- Its extensive tea extracts and instant tea profiles
- A comprehensive health & wellness portfolio including quercetin, rhodiola and resveratrol
- Branded functional ingredients such as Galacan, Sophorox and bio+ Series (bio+Resveratrol, bio+Quercitrin)
- Global leadership in monk fruit and stevia natural sweeteners, with monk fruit achieving Gold-level recognition under SAI's Farm Sustainability Assessment (FSA) and stevia recognised at the Silver level for sustainability
- Next-generation sweetener innovations, such as SteviUp M2, designed to deliver improved solubility and cleaner taste performance
- Natural Preservation solutions designed to extend shelf life while maintaining clean-label integrity.