Chemical and ingredient distributor Univar Solutions has announced that its Foodology by Univar Solutions business has been chosen by JBS for a distribution partnership with Genu-in, a JBS company specialising in collagen peptides and gelatins.
The new collaboration will grant customers across the United States and Canada access to Genu-in's full range of gelatin and hydrolysed collagen ingredients.
"Collaborating with Genu-in strengthens our ability to deliver innovative, science-backed solutions that support wellness trends shaping food, beverage and nutraceutical markets," said Nick Powell, CEO of Ingredients + Specialties from Univar Solutions.
This strategic alliance underscores our commitment to providing customers with high-quality, sustainable ingredients and the technical expertise they need to accelerate product development and meet evolving consumer expectations.
"Together, we are expanding access to solutions that promote overall health and nutrition while connecting this new portfolio to market innovation and purpose."
The partnership will enhance applications in the food and beverage sector, including functional foods, nutraceuticals and dietary supplements such as powders, capsules, ready-to-drink beverages, protein bars and fortified snacks.
With collagen becoming a key driver in the food and nutraceutical markets, the new partnership will position Genu-in to capture new customers in the North Americas.
Genu-in said that its collagen portfolio is designed for high bioavailability and bioactivity, allowing formulators to create effective, science-backed nutritional solutions.
"We are excited to announce our partnership with Univar Solutions, a step that reinforces our commitment to science, health, nutrition, longevity and the global expansion of our exclusive bioactive collagen peptide technology," said Ricardo Gelain, Executive Director for Genu-in.
We are proud to take this step alongside their Foodology team to bring high-quality, traceable collagen backed by science and clinical trials to formulators and brands seeking to elevate the performance of their products through their unique distribution footprint in North America.
"Collaborating with Genu-In expands our opportunity to bring nutrition-focused collagen solutions to customers throughout North America," added Aaron Lee, Senior Vice President of Health & Nutrition for Univar Solutions.
Collagen has become a key driver in the food, pharmaceutical and nutraceutical spaces and this partnership reinforces our commitment to providing ingredients that advance wellness and support the future of health-focused innovation.