French organic plant-based creamery Jay & Joy has announced a €2 million fundraising round led by César Augier and supported by renowned investors.
The company has acknowledged the “unwavering commitment of its founders, Mary Carmen and Eric Jähnke, as well as its new leadership, employees, partners, investors, and consumers who are eager to rediscover their favourite cheese alternatives.”
Among the private investors is a leading fund, High Flyers Capital, who specialise in the future of the food industry, as well as other key players in entrepreneurship and agri-food in France who also recognise the full potential of plant-based cheese alternatives.
This funding round aims to expand the team and increase the production at the factory in Hauts-de-France, continue to constantly improve excellent Jay & Joy products, and enable the company to conquer new markets.
The company, which employs 25 people, is mobilised to maintain its position as the leader in plant-based creamery. To achieve its ambitious goals, Jay & Joy has assembled an extremely competent quality control team that will ensure each production step adheres to the highest standards, in coordination with health authorities.
In the coming months, Jay & Joy will relaunch the production and commercialisation of its range of plant-based cheeses. Consumers will soon be able to find their favourite products (Joséphine, Jeanne, Jil, Jean-Jacques, and Joy grated) on the shelves, with the guarantee of a superior quality and exquisite taste.
César Augier, CEO of Jay & Joy, said: “It is an immense pleasure to take the helm of a company that works towards modernising French culinary tradition with exquisite products that are both better for health and the planet.”