This only happens once a year. The season starts around late October and ends by January or February. For a few months, the trees are full of fresh fruit. Then the season is over.
Why this timing matters?
Amla is rich in natural vitamin C and tannins. This is why people value it so much. But these are delicate bio actives. Once the fruit is picked, they slowly start to change.
Exposed to air, heat and time, these bio actives start to oxidise. The tannins are especially sensitive. As they oxidise, they form brown compounds, and the fruit slowly darkens. Drying the fruit in the sun or storing it for months speeds this up, and some of its goodness is lost along the way.
So, when the fruit is picked, and how soon it is used to make an extract, makes a big difference to the quality of the final extract.
What preserves the white colour?
Most people expect amla extract to be a brown powder. While amVigour is white: two things make that possible.
The first is fresh fruit. We use amla picked in season, at the right time, and process it while it is still fresh. That way, the fruit does not get the chance to turn brown.
The second and most important is our process. Fresh fruit alone is not enough. Amla can still darken during extraction if it is not handled with care. Our expert team has developed its own manufacturing process to protect the extract at every step, so the colour stays white from start to finish.
The result is a white, extract that dissolves fully in water.
Beauty that starts from within
More people now care for their skin from the inside, not just with creams. Skin drinks, beauty gummies and capsules are growing fast across Europe.
Amla is a natural fit. It is rich in vitamin C and antioxidants. amVigour has a high ORAC value of 15,740 µmol TE per gram. ORAC is a measure of antioxidant power.
Vitamin C also helps the body make collagen, which keeps skin working normally. This is an approved EU health claim, so brands can use it on pack when their product contains enough vitamin C. amVigour is EFSA compliant, making it a simple choice for products made for the European market.
What the clinical study showed
amVigour has been tested in a randomised, placebo-controlled clinical study. A group of young adults took amVigour capsules for 60 days.
By the end, their skin hydration had gone up by 28%. Levels of the body's own antioxidant enzymes had gone up by 25%. The placebo group saw no such change in antioxidant levels.
Why colour matters in your product?
Colour may seem like a small thing. But it matters a lot when you are making a product.
A brown extract changes the colour of a clear drink. It makes a bright gummy look dull. It stands out in a white tablet or a beverage. To fix this, brands often add coatings or colours, or they use less of the extract.
A white extract avoids these problems. Drinks stay clear. Gummies and powder sachets keep their colour. Creams look the way they should. And there is no need to add extra things to the label to hide it.
Let the colour speak
You can tell a lot about an extract just by looking at it. A white extract tells you the fruit was picked at the right time, used fresh, and handled with care at every step. That care carries through to your final product.
This year's harvest is here. Ask us for amVigour and see the difference for yourself at www.phytoextractskp.com.
