In 2026, Faravelli marks 100 years of history with the launch of Stand Out, a new corporate campaign designed to redefine the company’s positioning and explore what it truly means to stand out today.
Founded in Milan in 1926 by visionary entrepreneur and photography enthusiast Giusto Faravelli, the family-owned company has grown into an international player in the distribution of raw materials for the chemical, pharmaceutical, cosmetic, food, nutraceutical and pet food industries.
More than a slogan, Stand Out is conceived as an integrated communication platform. It reflects Faravelli’s long-standing human-to-human approach, even within a B2B context, and emphasizes that while raw material quality is essential, it is only the starting point. True differentiation comes from vision, expertise, speed and the ability to deliver tailored solutions.
The campaign unfolds across multiple touchpoints — including advertising, social media, video, digital banners and trade fair materials — and centers on a simple, recognizable creative device: a strong headline paired with subjects that appear to step out of the page, embodying the satisfaction of the end consumer. A visual and sensory narrative that highlights a clear idea: when the right choices are made, success becomes visible.
Developed in collaboration with Milan-based creative agency Puzzle, Stand Out also introduces the official centenary logo, a compact and essential design symbolizing balance, continuity and forward momentum.
“With the right ingredients — and the right strategic partner — standing out from the competition is not difficult. It’s natural.”
This is the message Faravelli chooses to share in its milestone year.
And it’s only the beginning.
To discover what’s coming next, the invitation is simple: follow the story on Faravelli’s official channels — website, LinkedIn page, new official Instagram page and YouTube.
