dsm-firmenich will debut a must-see immersive experience at SupplySide Global 2025 on 29-30 October, held in Las Vegas.
At booth #6264, this interactive journey will encourage visitors to change the way they think about longevity, with the company revealing how its solutions are helping to keep the world’s growing population healthier for longer.
The interactive installation, called 'The Longevity Shift,’ is designed to spark fresh perspectives on ageing and what this means for health and longevity.
Paulo-Henrique Santos, Associate Director, Dietary Supplements, North America, dsm-firmenich, comments: “Throughout history, people have obsessed with how long they will live."
"But given that many of us will spend the last decade of our lives in ill-health, the more important question is how long can we stay healthy?"
"That’s the challenge we’re tackling at dsm-firmenich — and one we’re inviting the industry to explore first-hand in The Longevity Shift."
"This isn't just another booth visit — it's a transformative exploration of how science is revolutionising the way we approach ageing. Visitors are advised to prebook a 20-minute slot or they can walk in during the show, subject to availability.”
As official sponsors of the Healthy Longevity category at SupplySide Global, dsm-firmenich will lead the conversation on healthy ageing.
The company will show how it’s targeting key hallmarks of ageing, such as cellular senescence and chronic inflammation, plus two more, which will be showcased for the first time at the event.
The company is a pioneer in this space with its Healthy Longevity platform — a complete ecosystem of nutritional solutions, scientific expertise and innovation services designed to help dietary supplement brands develop effective health expectancy products.
The Longevity Shift experience reflects a major change in consumer health and behaviour from simply managing age-related decline to proactively preventing it.
Kristen Germana, Senior Director, Marketing and Business Development, dsm-firmenich, remarks: “Healthy longevity is part of the wider preventive health movement."
"From brain health to gut health to inflammation, consumers want holistic solutions that help them live better for longer."
"At SupplySide Global, we’ll show how dsm-firmenich can empower brands to deliver exactly that.”
To secure your slot at dsm-firmenich’s Longevity Shift experience or book a meeting, click here.