BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, has announced that its cofounder and partner, Jeff Hilton, was invited by the Vitafoods Executive Advisory Board to to participate in two educational events at Vitafoods Europe, the global nutraceutical event, 9–11 May at Palexpo, Geneva, Switzerland.
Hilton also received an invitation from Monteloeder, a manufacturer and distributor of nutrition and cosmetic ingredients, to be a panellist in their showcase event examining the future of personalised healthcare.
Hilton’s first session includes a panel on “A New Era of Innovation in Sports Nutrition.”
The discussion will center on how the July 2016 report published by the European Commission declaring that sports foods can be covered by General Foods Law provisions will impact the industry and open up innovation for the future.
The timely and engaging discussion will take place on Tuesday 9 May at the Vitafoods Centre Stage from 11:00-11:40.
Other panel members include Dr Adam Carey, Chair of the European Specialist Sports Nutrition Alliance, Albert McQuaid, Chief Innovation Officer of Kerry, and John Travis, Senior Research Scientist of NSF International.
Hilton’s second session, “Challenges and Opportunities in the Men’s Health Marketplace,” will examine sensitive topics within the men’s health marketplace.
Hilton will discuss how the needs of the modern male have led to increased pressure for performance.
As a result, there is an intense focus on products that result in increased energy, stamina, endurance and faster recovery.
Attendees of this session will leave with a better understanding of the challenges and opportunities related to this growing market. The presentation will take place on Wednesday 10 May at 17:05-17:35 at the Life Stages Theater.
Hilton’s showcase event will involve an audience judged debate on the topic of personalised nutrition. Panelists were invited by Monteloeder for the session, “Measurable Health: The Final Goal of the Nutrition Industry,” wherein participants will evaluate the role of disruptive technologies and new business models on the future of personalised nutrition.
The panel was organised to be a detailed and thought-provoking discussion with audience participation. The session will take place on Wednesday 10 May at the Vitafoods Centre Stage from 16:00-17:00.
“Vitafoods Europe offers a tremendous opportunity for manufacturers and suppliers in the functional foods, nutraceutical and personal care industries to benefit from the sharing of both insights and innovation,” said Hilton.
“This year does not fall short of an extraordinary line-up of educational opportunities. I’m looking forward to joining other industry and academic experts in continuing to help promote the success and growth of the health and wellness marketplace.”