Blue Pacific Flavors launches sustainable vanilla extract

Published: 27-Jan-2021

The company is donating 3% of the product’s net sales to the African Wildlife Foundation (AWF) to help ensure the continent’s wildlife and wild lands thrive in a modern Africa

Blue Pacific Flavors has introduced Kilimanjaro Vanilla, a vanilla flavour with a focus on sustainability.

Blue Pacific Flavors’ has partnered with Natural Extracts Industries (NEI) with the aim of helping to improve quality of life for farmers and drive sustainable agricultural practices. The companies have launched a social enterprise to educate Tanzanian farmers on vanilla agriculture, champion fair-trade wages, and provide traceability. The partnership also provides improved financial security for farmers, and incentive to follow strict quality standards in the production of vanilla.

Through vertically integrated production, Blue Pacific says it is able to maintain consistency in quality, ensure cost stability, and enables a secure and traceable supply chain. The extracts are produced locally in Kilimanjaro, Tanzania, enabling opportunities for local farmers.

“Reflecting decades of dedication, partnership and innovation to bring true, sustainable vanilla back to the food and beverage industry, the Kilimanjaro Vanilla story is one of people, passion, pride, and purpose,” said Donald Wilkes, President and CEO of Blue Pacific Flavors. We are making the highest-quality vanilla truly accessible to responsible brands as they strive to align with consumer demand for natural, clean-label, sustainably produced products that also taste amazing.”

“The synergies that we have and the value that this partnership creates is something that benefits us all,” said Juan Guardado, MD for NEI. “No other flavor is able to impact on so many different levels: livelihood, product quality, and conservation. It’s a really unique value proposition and one NEI is excited to be a part of.”

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